Overview

Upsell Analysis

The Upsell Analysis solution can be used to identify existing customers likely to purchase or upgrade Internet service. This solution helps to improve the marketing department's ability to identify customers and design focused campaigns based on customer preferences.

This solution uses ArcGIS Maps for Office to map the location of customers and geoenrich the data to identify ideal customers for Internet service. The results can then be published and shared with your ArcGIS Organization.

Requirements

Upsell Analysis requires specific technical experience and software.

Requirement Description
Experience
  • GeoEnrichment in ArcGIS Maps for Office
  • Publishing GIS Services
  • Authoring maps
  • Administering ArcGIS groups and organizing content in an ArcGIS organization
Software
Map Authoring
  • ArcGIS Maps for Office
  • ArcGIS subscription
GIS Service Hosting
  • ArcGIS subscription

What you get

When you download Upsell Analysis, you'll find the following in the zip file:

Directory Item Description
Application Customer_Locations.xlsx The Microsoft Office Excel spreadsheet used to perform the Internet service upsell analysis.
Formula.txt The text document containing the formula to identify ideal upsell customers.
Icons Icons for the service and map.

What's new

Below are the release dates and notes for Upsell Analysis.

Date Description
September 2014
  • First release of Upsell Analysis

Get started with Upsell Analysis

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