The Potential New Customer solution allows a utility to identify potential new gas customers that are near existing gas mains. This is done by identifying parcels with no gas meters and comparing these parcels with the location of existing gas mains. The results are then published to ArcGIS Online and exported to a Microsoft Office Excel spreadsheet for the marketing department.

This solution provides a configurable geoprocessing model and sample geodatabase. You can also configure the output results with specific information your marketing and sales departments need to track and follow up on these potential new customers.


Potential New Customers requires specific technical experience and software.

Requirement Description
  • Geoprocessing tools in ArcGIS for Desktop
  • GeoEnrichment in ArcGIS Maps for Office
  • Publishing GIS Services
  • Authoring maps
  • Administering groups and organizing content in an ArcGIS organization
Map authoring
  • ArcMap (Standard or Advanced) 10.2.1, 10.3, 10.4, 10.5
Map Service Hosting
  • ArcGIS Online
  • ArcGIS Enterprise (Standard or Advanced) 10.5
  • ArcGIS for Server (Standard or Advanced) 10.3, 10.4
    • Portal for ArcGIS
Application hosting
  • ArcGIS Enterprise 10.5
  • Portal for ArcGIS 10.4
  • ArcGIS Online
  • ArcGIS Maps for Office

What you get

When you download the Potential New Customers solution, you'll find the following in the zip file:

Directory Item Description
Maps and GDBs Potential_Customers.mxd ArcGIS for Desktop map used to run the potential new customers geoprocessing model.
Publish_Potential_Customers.mxd ArcGIS for Desktop map used to publish the results of the potential new customers geoprocessing model.
GasMarketingSample.gdb The geodatabase contains sample gas network, parcels, and service area data.
GasMarketing.tbx The ArcGIS toolbox with potential new customers geoprocessing model.
PotentialCustomers.lyr Layer defining the symbol used for the output of the geoprocessing model.
Icons Icons for the service and map.

What's new

Below are the release dates and notes for Potential New Customers.

Date Description
July 2015
  • New symbology for the map documents
December 2014
  • Support for the Utility and Pipeline Data Model
June 2014
  • First release of Potential New Customers

Get started with Potential New Customers

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