Note: Upsell Analysis has been moved to mature support.
The Upsell Analysis solution can be used to identify customers likely to purchase additional gas utility services. This solution helps to improve the marketing department's ability to identify customers and design focused campaigns based on customer preferences.
The Upsell Analysis solution uses ArcGIS Maps for Office to map the location of customers and geoenrich the data to identify ideal customers for a gas furnace upgrade. The results can then be published to your ArcGIS organization to share with specific groups at your utility.
Upsell Analysis requires specific technical experience and software.
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When you download Upsell Analysis, you'll find the following in the zip file:
|Application||Upsell_GasFurnace.xlsx||The Microsoft Office Excel spreadsheet used to perform the gas furnace upsell analysis.|
|Formula.txt||The text document containing the formula to identify ideal upsell customers.|
|Icons||Icons for the service and map.|
Below are the release dates and notes for Upsell Analysis.