Overview

Market Development is a configuration of the ArcGIS that provides retail analysts with a collection of maps and apps to understand market characteristics and the performance of thier business.

In many organizations understanding sales data for stores comes from spreadsheets. Using this solution template users can understand how stores are performing based on multiple regions and various category of sales merchandise using Operations Dashboard for ArcGIS.

Requirements

Market Development requires specific software.

Requirement Description
Software
Solution deployment and map authoring
  • ArcGIS Pro 2.2 - 2.4 (Basic, Standard, or Advanced)
Solution hosting
  • ArcGIS Online subscription

What you get

Market Development can be deployed in your ArcGIS organization without downloading the solution. When you deploy Market Development in your organization, you'll find the following:

Item Name Description
Application Market Development An application used by analysts to access the maps and apps that help understand the performance of retail stores across the organization.
Market Explorer Dashboard A dashboard used by analysts to understand the overall performance of retail stores in an organization from various geographies.
Sales Performance Dashboard A dashboard used by analysts to understand the overall performance of each retail store in an organization.
Webmaps
Market Explorer A map empowering the Market Explorer Dashboard.
Sales Performance A map empowering the Sales Performance Dashboard.
View Layers
Sales by Asset Table View A one-to-many feature layer view used to join the Assets feature layer and Asset Sales Data table.
Assets Market Explorer View A feature layer view for Asset in the Market Explorer Dashboard.
Assets Sales Performance View A feature view layer for Asset Locations in the Store Performance Dashboard.
Feature Layers
Competitors A feature layer used to display competitors downloaded from Business Analyst or uploaded from internal data.
Assets A feature layer used to display the organizations assets.
Asset Sales Data A table used to store sales data by month, year, and category for each asset.
Region Overlay A feature layer used to display the overall geographic coverage of the organization.
Subregion Overlay A feature layer used to display a subset of regions (i.e. territories) within the Region Overlay layer.
Living Atlas Layers
2019 USA Median Disposable Income This layer shows the median disposable income in the U.S. in 2019 in a multiscale map by country, state, county, ZIP Code, tract, and block group.
2019 USA Retail Goods Spending This layer shows the average amount spent on retail goods per household in the U.S. in 2019, by country, state, county, ZIP Code, tract, and block group.
2019-2024 USA Population Growth This layer shows the estimated annual growth rate of population in the United States from 2019 to 2024 in a multiscale map by country, state, county, ZIP Code, tract, and block group.
Groups Market Development An organizational group containing items to be presented in the Market Development solution.

What's new

Below are the release dates and notes for Market Development.

Date Description
June 2019
  • First release of Market Development Solution Template

Get started with Market Development

Automated deployment option

This ArcGIS Solution can now be quickly deployed in your organization with the ArcGIS Solutions Deployment Tool.

Market Performance Monitoring

Businesses use location intelligence to deliver insight for market development.

Learn More
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