This item is now retired. Please see What's new for more information.


Upsell Analysis

The Upsell Analysis solution can be used to identify customers likely to purchase additional gas utility services. This solution helps to improve the marketing department's ability to identify customers and design focused campaigns based on customer preferences.

The Upsell Analysis solution uses ArcGIS Maps for Office to map the location of customers and geoenrich the data to identify ideal customers for a gas furnace upgrade. The results can then be published to your ArcGIS organization to share with specific groups at your utility.


Upsell Analysis requires specific technical experience and software.

Requirement Description
  • GeoEnrichment in ArcGIS Maps for Office
  • Publishing GIS Services
  • Authoring maps
  • Administering groups and organizing content in an ArcGIS organization
Map Authoring
  • ArcGIS Maps for Office
  • ArcGIS Online or Portal for ArcGIS subscription
GIS Service Hosting
  • ArcGIS Online or Portal for ArcGIS subscription

What you get

When you download Upsell Analysis, you'll find the following in the zip file:

Directory Item Description
Application Upsell_GasFurnace.xlsx The Microsoft Office Excel spreadsheet used to perform the gas furnace upsell analysis.
Formula.txt The text document containing the formula to identify ideal upsell customers.
Icons A folder containing icons for the service and map.

What's new

Below are the release dates and notes for Upsell Analysis.

Date Description
June 2017
April 2016
June 2014
  • First release of Upsell Analysis

Get started with Upsell Analysis

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